In his unique and dynamic presentation, Richard Montanez—known today as the Godfather of Latino Marketing—shares the story of his rise up the corporate ladder from the entry position of janitor to become one of PEPSICO’s elite vice presidents. Coming from humble and unlikely means is what he refers to as starting at the “beginning, not the bottom.” Richard shares the secrets he used while being driven by passion and a quest for purpose that led him to experience the most dramatic REVELATION he would ever come across in a lifetime.

That one revelation would go on to spur a REVOLUTION that shook up and forever changed corporate America’s protocol, empowering frontline workers, middle managers and CEOs alike. And the end result would be the birth of a billion dollar brand , also known as America’s favorite snacks… FLAMIN’ HOT CHEETOS, HOT FRITOS, HOT DORITOS, HOT CHEETO PUFFS, HOT FUNYUNS, LIME AND CHILLE FRITOS (aka tangy Fritos), HOT POPCORN, CINNAMON DORITOS, and many more products that can be found throughout PepsiCo’s family of businesses that saw collaborations with TACO BELL , KFC, and PIZZA HUT.